第15章国际营销渠道资料.pptVIP

14-* Summary The international marketer has a broad range of alternatives for developing a distribution system Three primary alternatives for using agent middlemen Agent middlemen Merchant middlemen Government-affiliated middlemen Channel structure varies Nation to nation Continent to continent Information and advice are available relative to the structuring of international distribution systems The Internet is challenging traditional channels, offering a wider range of possibilities for entering foreign markets * Outside a corner candy stand in Shanghai, 10-year-old Zhang Xiaomei folds a p