《市场营销毕业论文(设计)_浅析我国农村居民的消费问题》.docVIP

PAGE 12 PAGE III 河南科技学院新科学院 2011届本科毕业论文（设 计） 论文题目：浅析我国农村居民的消费问题 学生姓名： 所在系别： 经济与管理系 所学专业：市 场 营 销 导师姓名： 完成时间：2011年5月15日 浅析我国农村居民的消费问题 摘要 自古以来我国是一个农业大国，农村人口占全国总人口的近70%，农村消费市场是我国市场体系的重要组成部分，但开拓农村市场，刺激农民消费需求是我国近年来采取的扩大需求，刺激经济增长政策的重要组成部分。特别是近几年国际金融危机的蔓延对我国对外贸易甚至整个国民经济带来不小的压力，促进农村消费、增加内需、保证经济的持续稳定增长，促进社会主义新农村建设，统筹城乡发展是当下经济发展的重要任务。 本篇论文分为三个部分，第一部分分析了农民消费需求的现状。第二部分分析了农民消费中存在的问题及其原因。第三部分分析了促进农民消费的政策措施。 关键词：农村消费市场，原因分析，对策 Analyses of the rural residents consumption in China Abstract Since the ancient times our country is a large agricultural nation, rural population nearly 70 percent of the countrys population, rural consumer market is the market system in our country, but an important part of the rural market, stimulate farmers develop in recent years in China consumer demand is to expand demand, stimulate economic growth is an important part of policy. Especially in recent years, the spread of international financial crisis of Chinas foreign trade and even the entire national economy brings a lot of pressure, promotes the rural consumption, increase domestic demand, ensure sustained economic stability and growth, promoting the construction of new socialist countryside, overall planning for urban-rural development is an important task of current economic development. This paper is divided into three parts, the first part analyzes the present situation of rural consumption demand. The second part analyzes the problems existing in the rural consumption and its reason. The third part analyzes promote farmer consumption policy measures. Keywords: The rural consumer market, cause analysis, measures 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc293492715 摘要 PAGEREF _Toc293492715 \h I HYPERLINK \l _Toc293492716 Abstract PAGEREF _Toc293492716 \h II HYPERLINK \l _Toc293492717 引言 PAGEREF _Toc293492717 \h 1 HYPERLINK \l _Toc293492718 一、农村居民消费现状概述 PAGEREF _Toc293492718 \h 2 HYPERLINK \l _Toc293492719 （一）从消费总量来看，农村居民消费量占全国消费总量低于城镇居民 PAGEREF _Toc293492719 \h 2 HYPERLINK \l _