战略管理--本生版本-2013.pptVIP

Prof. Wei Jiang Stra. Mgt 从何为企业开始谈起 请问各位： 企业是什么？ 请问各位： 企业的利润从哪里来？ 战略管理理论演变 Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be (an idealised view of the world). It is a long-term view and concentrates on the future. A World without Poverty. Mission: Defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision. providing jobs for the homeless and unemployed. Values: Beliefs that are shared among the stakeholders of an organizatio