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* * * * brand positioning Low end? Middle end? High end? ruyitong UP new forces Unicom new space-time worldwide major brand CONCLUSION Unicom’s target customs conclude every class. It can not only makes itself have more customs, but also improve its brand popularity. environment Macro-economic Micro-economic Macro- economic Economical factors Population factors technological factors Political Factors Micro- economic customer competitor advantages Has the business operating experience 2. Abundant cash flow 3. The north ten provinces’ complete network and customer resource