工商导论5.pptVIP

Topics Covered Introduction to promotion Promotion mix Advertising Personal selling Sales promotion Public relations and Publicity Word of Mouth Introduction Promotion is, therefore, about companies communicating with customers. The aim of promotion is to communicate and create awareness that the business has a product or service that will satisfy an individuals needs. The combination of the promotional tools is called the promotion mix促销组合. which is a range of promotional options based on the needs of the marketplace and the characteristics of the product. Promotion Mix A business total