剑桥商务英语教程华夏版课堂教学unit2.pptVIP

Unit 2 Letters, faxes and memos Objectives Focus Warming up 2.1 Communicating in writing 2.2 Names and addresses 2.3 Layout and style 2.4 Thinking about your reader 2.5 Sending messages Sum-up Assignment Objectives When the learners finish learning this unit, they should be able to： acquire skills required in writing tasks Focus How to lay out a business letter or memo Some ‘golden rules’ for writing letters, faxes and memos Practice in writing routine letters, e-mails. Faxes and memos Warming up Q: How do you contact your friends? -- through e-mails, QQ, letters, massages, phones, … 2.1 Communicating in writing A Discussion B Listening Reading C Discussion A Discussion Q 1: Can you identify the different kinds of correspondence on the book? Q2： Which of the items would you attend to first? Answers to 1 `HGW’ seems to be in charge of staff training. 2 Listening Listen to the recording twice. Q 1: What are the differences between the two ways of communicating the information? memo phone call Answer to 2 In the memo a lot more information is given and its easier to follow, and you have a permanent record. In the conversation there is an opportunity for discussion and for questions to be answered. But the details would only be given if they were demanded. C Discussion Work in groups Discuss the questions and try to add more points to the chart FACE-TO-FACE communication Advantages pleasures more personal, more interaction and feedback possible can make more impact cheaper if no travel involved you can smile Disadvantages difficulties once youve said something it cant be unsaid saying something once may not be remembered WRITING Advantages pleasures a record can be kept for the files errors can be changed you can write or read when youre in the right mood you can take your time over planning and how youll express complicated or delicate details Disadvantages diff