黄金销售活动方案.docVIP

黄金销售活动方案 篇一：黄金营销策划 现 货 贵 金 属 营 销 策 划 方 案 目 录 （本方案以黄金为例） 一 黄金市场概述···················································3 一 黄金投资优势分析·············································3 二 黄金价格的影响因素···········································4 二 营销环境分析 ·················································· 4一 宏观环境分析················································· 4 二 江西黄金市场前景分析·········································4 三 江西市场主要竞争对手的分布···································5 四 ＳＷＯＴ分析·················································5 三 目标市场营销STP分析···········································6 一 市场细分·····················································6 二 目标市场·····················································6 三 市场定位·····················································7 四 营销策略分析4PS···············································7一 产品营销策略·················································7 二 价格营销策略·················································7三 渠道营销策略·················································7四 促销营销策略·················································8 五 售后服务·····················································8 五 具体营销方案 ··················································9 一 客户开拓·····················································9二 客户维护·····················································9 三 客户开户·····················································10 六 企业目标 ······················································10 七 经费预算 ······················································10 八 效果评估 ······················································10 附:金融理财产品市场问卷调查表 ·····································11 黄金市场概述暨鑫凌龙成立背景 近年来黄金成为全球市场的关注焦点，欧洲债务危机不仅使人对欧元的未来产生怀疑，而且加剧了对其他主要货币的担心。 黄金现货投资是一种安全的、稳健增值的理财方案。在国家支持进行金融改革和创新的大背景下，天津贵金属交易所整合市场及资源优势，搭建起与国际接轨、深谙行业动态、对客户负责的专业 贵金属交易平台。鑫凌龙依托交易所提供的交易环境，结合自身优势特点，将更加安全、快捷、高效的贵金属交易方式呈现在世人面前，实现投资与国际市场的同步发展。 天津鑫凌龙贵金属经营有限公司是天津贵金属交易所首批第十九号会员（会员号119)。注册于天津港保税区，注册资金四千万 ，是一家综合性贵金属投资服务机构，专业从事贵金属的投资以及贵金属相关业务的咨询与服务。 （一）黄金投资