“南京完美动力动画学院”宣不传片制作毕业设计论文说明书.doc

“南京完美动力动画学院”宣传片制作 摘 要：当前，很多企业都愿意用宣传片来宣传自己的公司，因为，一个好的企业宣传片就好像给企业穿上一件既合身又漂亮的衣服，它可以非常有效地把企业形象提升到一个新的层次。“南京完美动力动画学院”宣传片主要采用了普通宣传片的拍摄和表现手法，借助Premiere、After Effect等非线性编辑环境的强大编辑功能，对素材进行采集、剪辑、转场、特效、字幕、配乐、合成及输出。通过对本次作品的创作，对宣传片有了更进一步的了解，宣传片是用制作电视、电影的表现手法对企业内部的各个层面有重点、有针对、有秩序地进行策划、拍摄、录音、剪辑、配音、配乐、合成输出制作成片,目的是为了声色并茂地凸现企业独特的风格面貌、彰显企业实力,让社会不同层面的人士对企业产生正面、良好的印象,从而建立对该企业的好感和信任度。在经过实地考察、稿本编写、画面拍摄、后期编辑、特效合成、作品输出等环节的实施，最终制作成一部9分钟的宣传片。本作品主要有学校企业简介、教学质量、老师状态、学生心声、作品展示这5个段落。反映了南京完美动力动画学院优良的教学环境、优质的教学质量以及良好的学风的真实面貌。展示了南京完美动画学院发展的精神文化以及成果与成就，让受众对该企业的有了更进一步的了解。 关键词：宣传片，拍摄，编辑，Premiere  Creation of Nan Jing Wan Mei Dong Li Animation school Abstract: Propaganda is a very good method to advertise corporate image in the current society.A good propaganda likes dressing on a beautiful and suitable clothes for the company.It can be very effectively to promote the enterprise image to a new level.Creation of Nanjing Wanmei Dong Li Animation School mainly adopt common propaganda and technique of espression. Use Premiere,Affect Effect and nonlinear editing environment powerful dekting features for material collecting , editing, transitions ,special effects, subtitles, soundtrack, composition and output. Through the creation of this work, I have a better understanding of making propaganda ，propaganda use the technique of television, film have focus on all aspects of enterprise internal, in order to planning, filming, recording, editing, dubbing, soundtrack, synthetic output produced piece, purpose is to highlight the crackling enterprise unique style appearance, reveal enterprise strength, make people different aspect of the positive, the good impression to the enterprise, to build good will and credibility of the enterprise.After field survey, copy writing, the picture in filming, editing, special effects in the late synthesis, work output to the implementation of such links, finally made a promotional nine minutes. This work mainly include state school enterprise introduction, teaching