000000000浅析《天天向上》在新媒体环境下的创新发展--查重后改.docxVIP

天 津 师 范 大 学本科毕业论文（设计）浅析《天天向上》在新媒体环境下的创新发展学 院：新闻传播学院 学生姓名：李芳芳 学 号：1230230197 专 业：广播电视编导 年 级：2016届 完成日期：2016年4月15日 指导教师：刘文兆 浅析《天天向上》在新媒体环境下的创新发展摘要：电视综艺节目作为电视媒体的重要组成部分，主要目的就是娱乐大众。随着科学技术的发展，新媒体强势到来，不断地冲击着传统媒体，使得传统媒体需要不断地改变和创新，。电视综艺节目作为电视媒体的重要组成部分，同时也暴露了综艺节目在此背景下也暴露了存在的问题和不足。在这新媒体的冲击下，综艺节目应该如何面对强势的浪潮，进行有效的改变和创新是发展的主要方向问题。湖南卫视作为最受欢迎的卫视之一，旗下的节目《天天向上》节目就是适应新媒体环境的榜样成功实例。节目内容不只进行娱乐寓教于乐，还发挥了传播传统文化的责任，；嘉宾选择嘉宾也是立足于“草根”，贴近观众。在这新媒体的冲击下，综艺节目应该如何面对强势的浪潮，进行有效的改变和创新是发展的主要方向。本文以湖南卫视的《天天向上》为例，根据其基本情况，对其在新媒体下的创新发展做了分析。天天向上的成功主要是做到了以下几点：普及中国传统文化、节目定位准确,主持人分工明确、多元化嘉宾、立足“草根”等方面。关键词：综艺节目；新媒体；创新发展；The Innovation And Development Of DayDay Up In The New Media EnvironmentAbstract:TV variety shows as an important part of the TV media, the main purpose is to entertain the public. With the development of science and technology, the arrival of the new media, and constantly impact on the traditional media, making the traditional media needs to constantly change and innovation,. TV variety shows as an important part of the television media, but also exposed the variety show in this context also exposed the problems and deficiencies. Under the impact of the new media, how to face a strong wave of variety shows, to make effective changes and innovation is the main direction of the development of the problem. Hunan Satellite TV as one of the most popular TV, its show progress day by day program is to adapt to the new media environment, the successful example of examples. Program content not only for entertainment, recreation, also played in the dissemination of traditional culture of responsibility; guest guest selection is based on grassroots, closer to the audience. Under the impact of the new media, how to face a strong wave of variety shows, to make effective changes and innovation is the main direction of development. The Hunan Satellite TVs every day as an example, according to t