managing in the global environment在全球环境中.PPTVIP

Managing in the Global Environment Learning Objectives Explain why the ability to perceive, interpret, and respond appropriately to the global environment is crucial for managerial success Differentiate between the global task and global general environments Identify the main forces in both the global task and general environments, and describe the challenges that each force presents to managers Learning Objectives Explain why the global environment is becoming more open and competitive and identify the forces behind the process of globalization that increases the opportunities, complexities, challenges, and threats that managers face Learning Objectives Discuss why national cultures differ and why it is important that managers be sensitive to the effects of falling trade barriers and regional trade associations on the political and social systems of nations around the world Global Organizations Organizations that operate and compete not only domestically, but also globally Uncertain and unpredictable Global Environment Set of forces and conditions in the world outside the organization’s boundaries that affect the way it operates and shape its behavior Changes over time Presents managers with opportunities and threats Task Environment Set of forces and conditions that originate with suppliers, distributors, customers, and competitors Affect an organization’s ability to obtain inputs and dispose of its outputs Most immediate and direct effect on managers Forces in the Organizational Environment Question? Which part of the task environment provides an organization with the input resources that it needs to produce goods and services? Customers Suppliers Competitors Distributors The Task Environment Suppliers Individuals and organizations that provide an organization with the input resources that it needs to produce goods and services Raw materials, component parts, labor (employees) The Task Environment Suppliers Relationships with suppliers can be difficult due to