英文版公司理财课件chapter10课程.pptVIP

COPYRIGHT?ZHULI Chapter 10 Introduction to risk, return, and the opportunity cost of capital Objectives Estimate the opportunity cost of capital for an “average-risk” project Calculate the standard deviation of return for individual common stocks or for a stock portfolio Understand why diversification reduces risk Distinguish between unique risk, which can be diversified away, and market risk which cannot Content Rates of return: a review A century of capital market history Measuring risk Risk and diversification Thinking about risk problem Suppose you bought 100 shares of Wal-Mart (WMT) o