中小企业文化建设策略研究..docVIP

目 录 引言························································3 一 、企业文化的含义·········································3 1、企业文化的含义······································3 2、企业文化的功能······································4 二 、中小企业文化建设的必要性·······························5 1、企业文化建设是民营企业适应市场竞争的需要············5 2、企业文化建设是民营企业提升管理水平的需要············6 3、企业文化建设满足消费者文化需要的必要选择············6 4、企业文化建设是民营企业科学发展的需要················7 三 、中小企业文化建设中存在的问题···························8 1、在企业文化建设中对企业文化的认识不足················8 2、在企业文化建设中流于形式····························8 3、在企业文化建设中模仿现象严重，缺乏创