The role of enterprise culture in enterprise management.docVIP

The role of enterprise culture in enterprise management 　　[Abstract] This thesis is aimed at analysis corporate culturefrom the definition， connotation and manifestation ， and expounds the functions of modern enterprise culture. Then justify the huge role of corporate culture in the enterprise managementfrom the impact of corporate culture on the enterprises core competitiveness， promoting sustainable development and other aspects . 　　[Keywords] nterprise culture ；Business management 　　【中图分类号】 F27 【文献标识码】 A 【文章编号】 1007-4244（2014）03-152-2 　　With the development of the intellectual economy， economic globalizationand the increasingly fierce competition among enterprises， the role of corporate culture on the survival and development of enterprises is growing more and more important， which became the core of enterprise management factors. In this situation， to create a corporate culture not only can provide the most effective and long-lasting support， but also become the primary task of corporate managers. 　　1.The definition of corporate culture 　　Corporate culture is the common sense， values， ethics code of conduct and guidelines which follow for all members， in a certain social economic conditions through the formation of social practice. Corporate culture is based on the members of the organization thinking and behavior. 　　2.The content and form of manifestation of corporate culture 　　Enterprise culture isessentially a kind of cultural phenomenon in the enterprise.Its appearance is inseparable with the development of the theory and practice of modern enterprise management. From a management perspective， the corporate culture is an application management tool to achieve managemental objectives.Thus， the corporate culture not only is content with the cultural phenomenon， but also has the connotation as a management tool. 　　First， the corporate culture is dominated by business management consciousness，it pursue and achieve a certain cultural patterns of corp