q市场营销学03.docVIP

Chapter 3 The Marketing Environment GENERAL CONTENT: Multiple-Choice Questions 1. The most commercially influential demographic group in history is _____. generation X baby boomers generation Y seniors infants (Answer: b; p. 70; Easy) All of the groups within a company are called the _____. culture diversity internal environment climate range (Answer: c; p. 65; Moderate) Which of the following do suppliers not provide marketers within your firm? resources to produce products and services insight into trends and competitors partners in creating and delivering customer value the funding for your paychecks B and D (Answer: d; p. 65; Moderate) These firms help companies to stock and move goods from their points of origin to their destination. financial intermediaries physical distribution firms marketing service firms resellers modified rebuyers (Answer: b; p. 66; Easy) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as _____. financial intermediaries physical distribution firms marketing service agencies resellers wholesalers (Answer: a; p. 66; Moderate) Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. What do we call this market? business reseller government consumer marketing intermediary (Answer: d; p. 66; Easy) Name the market that buys goods and services for further processing or for use in the production process. business reseller wholesale consumer retail (Answer: a; p. 66; Easy) Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market? business reseller wholesale consumer retail (Answer: b; p. 67; Moderate) A company’s marketing environment includes various _____, which consists of any gr