Unit 4a Brand Power.pptVIP

Unit 4a Brand Power Presented by William Wang Top ten global brands in 2003: 1. Coca-Cola (U.S.) 2. Microsoft (U.S.) 3. IBM (U.S.) 4. GE (U.S.) 5. Intel (U.S.) 6. Nokia (Finland) 7. Disney (U.S.) 8. McDonald’s (U.S.) 9. Marlboro (U.S.) 10. Mercedes (Germany) Global Brand Logos Brand Power Brand Power Brand Power Brand Power Brand Power Brand Power Asian Super Brands Asian Super Brands Asia HK Asian Super Brands Asian Super Brands Asia HK Asian Super Brands Asian Super Brands Asia