杭州连锁便利店的选p址研究.docVIP

内 容 摘 要 近年来，随着我国经济的不断发展，人民生活水平的不断提高，我国的零售业正以前所未有的速度发展起来，整个零售市场呈现出了欣欣向荣的景象。自从1979我国实行改革开放政策以来，尤其是入世以来，在我国经济与世界经济接轨，进而发生变化的过程中，我国零售业也发生了巨大的变化。其中，便利店迅速发展起来，尤其是2004年底我国对零售业的全面解禁以后，便利店的发展更是达到了前所未有的步伐。其根本原因在于随着生活水平的提高和生活节奏的加快，消费者的生活方式和购物方式发生了很大的变化，主要体现在对“购物便利”的强烈需求，而便利店正是能够满足这种需求的零售业态。便利店是一种具有竞争力和发展前景的零售业态。随着我国经济的全球化，国内外的连锁企业将在我国展开激烈的竞争。因此，对于连锁便利店的研究随着连锁便利店的迅速发展和竞争而日益活跃。其中，便利店的选址是关系其经营成败的关键因素，对便利店选址决策问题进行研究非常必要。 关键词：便利店，选址，决策  ABSTRACT In recent years, as Chinas economic growth, rising living standards, Chinas retail industry is being developed at an unprecedented rate, the retail market presents a thriving scene. Since 1979, Chinas reform and opening up policy, especially since the accession to the WTO, the Chinese economy with the world economy, and thus the process of change,Chinas retail industry has undergone tremendous changes. Among them, the convenience store has developed rapidly, especially in the retail sector in China by the end of 2004 after a comprehensive ban, the development of convenience stores is an unprecedented pace. The fundamental reason is that with the improvement of living standards and the accelerated pace of life, lifestyle and shopping patterns of consumers, great changes have occurred, mainly reflected in the shopping convenience of strong demand, while the convenience store is able to retail formats to meet this demand. Convenience store is a kind of competitiveness and development prospects of the retail formats. With the globalization of our economy, domestic and international chain enterprises in China will be an intense competition. Therefore,a convenience store chain of convenience stores with the chains rapid growth and increasingly active competition. Where the location of a convenience store chain is the key to the success of their business relationship factors, convenience store chains to study site selection decision-making is necessary. KEYWORDS：CVS，site selection，decisions  正文目录 第一章 绪论 1 第一节 选题的背景