牛津版英语必修4 unit1 Advertising--Word power.doc

Unit 1 Advertising ●Word power We’ll learn in this section some common suffixes that can be added to nouns or verbs to create adjectives. And also some vocabulary related to sales and marketing. Step 1: Brainstorming 1. Please think about the following questions: How are the following words formed? health (noun) healthy(adjective) interest (verb) interesting (adjective) An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech. Now here’s more example for you to better understand word formation. breath (n.) breathe (v.) breathless (adj.) act (v.) action (n.) actor (n.) actress (n.) activity (n.) possible (adj.) impossible (adj.) possibility (n.) possibly (adv.) friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.) As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation? 2. Shall we have a competition to see who can give more examples or create more words by adding suffixes or prefixes to the root words? 3. As we know, sometimes an English word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beginning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or change it into a different word group. The following is a table of common prefixes: Prefix Meaning Examples (adjectives) un- Not unfair, unnecessary, unimportant, unhappy in- Not incorrect, invisible, incurable, inaccurate dis- showing opposite disable, dishonest, disagree, disappear, discover re- do again rewrite, redo, rebuild, rea