牛津版英语必修4 unit1 Advertising--Welcome(ppt).ppt

Welcome! Watch a piece of TV show Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? Observation: Observe the six pictures on Page 1. Try to divide them into two parts. Discuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: More ads for you to discuss: Active-reading: Listen to the material on Page 94 and try to answer these questions: 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Homework 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparation for Reading part. * * Which advertisement do you like best? On billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them. Ads for public issues Ads for sales Project Hope Earth Day Say ‘No’ to drugs Software Oxlin Airlines Soft shine shampoo What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Protect water, Protect ourselves. Can you think about a good slogan for each ad? Never delete Green Keep it Forever! Sedal Shampoo Everything is possible! Taiwan, China! Cherish your life! Enjoy your music, Enjoy your Sony! Shoes can fly! So do your dreams! Refer to the answers. 1 What’s the ad about? 2 What types of things will the stories be judged on? 3 What should Ss pay attention to when writing the story? 4 Why is it good for Ss to enter English writing competitions? Possible Answers: It is about the senior high schools’ English writing competition. They will be judged on how well they are researched and if they are creative and imaginative. Grammar,punctuation and spelling. It challenges them to improve their English language skills and gives them a chance