CB Elements Hierarchy Oregon State University俄勒冈州立大学可转债元件及层次结构.ppt

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CB Elements Hierarchy Oregon State University俄勒冈州立大学可转债元件及层次结构.ppt

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Elements of Consumer Behavior, and Defining the Market Hierarchy BA396 Supplement Consumer Behavior EKB Model Consumer Behavior EKB Model Consumer Behavior Buying Process and Decision Making Consumer Behavior Buying Process and Decision Making Consumer Behavior Who are your competitors, and how do customers end up selecting your product? Hierarchy of Markets Competition at different ‘levels’ Try to understand consumer’s decision process Within a household competition regarding the importance of different generic markets this will increase when resources are limited -- transportation will compete with food or housing Consumer Behavior Hierarchy of Markets Desire all products and services that compete for the consumer’s dollars Generic Level demand for broadly defined need Specific Product Level car, bicycle, single family dwelling, apt. Brand Honda, Chevrolet, Schwinn, Trek, BikEE Hierarchy of Markets Example 1 Hierarchy of Markets Example 2 Census Information /dmd/www/products.html Click on “intro to Census 2000 data products” ? United States (PDF) Click on the Public Use Presentation Library and browse through the different presentations About ? way down the list, there is presentation on the geographic concepts discussed in class. Look for: Title: Census 2000: Geographic Concepts and Products (September 2002)?Number of slides: 36Description:?This presentation gives an overview of Census 2000 geographic concepts and products and the various geographic units for which Census 2000 data are available. Census Information /dmd/www/products.html Click on the Public Use Presentation Library and browse through the different presentations About the sixth presentation on the list, there is presentation that covers the short form and long form information. Look for: Title: Census 2000: and Its Data Products (September 2002)Number of slides: 41Description: An overview of the Census 2000 questions, the data sets, and the products released and the released media. Segmen