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ConfectioneryThe Global Market Perspectiveconfectionerythe全球市场展望.ppt

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Confectionery:The Global Market Perspective Euromonitor International Brian Morgan, Senior Research Analyst Outline Global Value - Confectionery Confectionery retail volume sales – Growth by region Global Retail Sales by Sector Global Chocolate confectionery retail sales – Growth by region Global sugar confectionery retail value sales – Growth by category Global Gum retail value sales – Growth by category Global Market Trends: Health Global Market Trends: Health Global Market Trends: Health Global Market Trends: Premiumisation Global Market Trends: Organic Global Market Trends: Segmentation Innovation Global Market Trends: Innovation in Developed Markets Global Market Trends: Innovation in Developed Markets Global Market Trends: Innovation in Developing Markets Key Learnings From Success Wrigley’s global sales have benefited from a proactive approach to emerging markets, not only tapping into the current growth of the gum category but also actively driving up demand. The Future of Confectionery Confectionery - Retail volume growth at world level Global forecast retail volume by sector Chocolate confectionery retail volume sales – Growth by category Sugar confectionery - Retail volume growth by category Gum retail forecast volume growth by category Market Opportunities Market Opportunities Market Opportunities A Word of Advice…Developed Markets Continued desire among consumers for healthier products Potential for growth in emerging categories Positioning – capture consumers’ attention A Word of Advice…Developing Markets THANK YOU! Brian Morgan Brian.morgan@ Domestic and International players - An alliance for growth Education - The way forward in Functional gum should draw inspiration from other successful developments in impulse food products Developing hybrid sugar confectionery lines Gum and Sugar confectionery combinations Innovation: Addition of vitamins, anti-oxidants and energy-boosting properties. The growing popularity of fortified and functional