高中英语Unit 1 Advertising--Project课件牛津版必修二.pptVIP

Project Developing an ad campaign Step One: Comprehension 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 Step Two: Language Focuses 1 reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解） 2 In order to determine…(line 11) determine:decide firmly/find out Eg.We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon:resolve Eg.We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. Ex: 3 appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. N. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. The idea of working abroad never ______ ______ me.(吸引） 4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 Ex. We ________ _________ _________ _________ his safety.( 都关心） - 5 what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approac