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Ethical Dilemmas in Business商业中的伦理两难Ethical Dilemmas in Business促使管理者采取负责任的社会行动。Perhaps the most practical approach is to view ethics as catalyzing催化 managers to take socially responsible actions.The famous missionary physician and humanitarian人道主义者Albert Schweitzer defined ethics as“our concern for good behavior. We feel an obligation to consider not only our own personal well-being, but also that of other human beings.”This is similar to the preceptof the Golden Rule: Do unto others as you would have them do unto you (act in a way you would expect others to act toward you).【obligation[????????????]n.义务__precept[?????????]n.规则__Practice / Example is better than precept.身教胜于言教】In business, ethics can be defined asthe capacity to reflect on values in the corporate decision-making process, to determine how these values and decisions affect various stakeholder groups, and to establish how managers can use these observations in day-to-day company management.Ethics is a conception of right and wrong behavior, defining for us when our actions are moral and when they are immoral. Business ethics is the application of general ethical ideas to business behavior.【moral__morale】The Managing of EthicsEthical managers strive for success within the confines of sound management practices that are characterized by fairness and justice.Ethics is a conception of right and wrong behavior. Ethics tells us then our behavior is moral and when it is immoral. Ethics deals with fundamental human relationships—how we think and behave toward others and how we want them to think and behave toward us. Ethical principles are guides to moral behavior.For example, in most societies lying, stealing, deceiving, and harming others are considered to be unethical and immoral. Honesty, keeping promises, helping others, and respecting the rights of others are considered to be ethically and morally desirable behavior. Such basic rules of behavior are essential for the preservation and continuation of orga

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