Product strategy1.doc

Huaweis Product strategy Huaweis Product mix （一）Product mix table Width=6 移动网络 固定网络 光网络 业务与软件 数据通信 移动终端 WCDMA IWCM下一代网络 智能光网络 GSS 核心骨干路由器 智能手机 CDMA2000 ADSL接入 ；MAS SCM（10G/40G） 综合智能网 模块分支路由器 WCDMA手机 TD-SCDMA CS ；CCS Super WCM 固定智能网 核心多层交换机 CDMA手机 GPRS CMNET综合接入 DMCW 移动智能网 万兆路由交换机 CDMA450固定台 GSM IP 电信网 Metro城域多业务传送 移动数据业务 边缘接入交换机 固定台模块 ETS4500 固网HLR 带宽运营管理 宽带业务 以太网接入服务器 综合视讯系统 客服系统 WLAN无线局域网 固定终端 安全防火墙 Consistency: high Length = 6 + 8 + 6 + 7 + 8 + 5 = 40 Huaweis Product mix strategy 1.To expand the product portfolio strategy To expand the product?portfolio strategy?is?to develop the product?combination of breadth?and?strengthen the depth of product mix.To develop the product?portfolio?breadth?refers to?add?one or several?product lines,?extend the product?scope;?strengthen?the depth of product mix?is?to add new?product project?in the original?product?line. The specific way: （1）In the?precondition of maintaining?the original product?quality and price,?the increase of?the same?product specifications,?models and styles. （2）The increase of?the same kind of product?with different quality and?different pri （3）Increasing phase?similar to the original?products. （4）Increase?without?associated with the original?products. 2.Reduction of product portfolio strategy Reduction in market demand, rising labor costs in the circumstances, enterprises reduce product portfolio but a rising to gross profit 3.Product extension strategy The enterprise in the specific product lines, market positioning of all or part of the changes in a companys original products.Huawei company bidirectional extension strategy：Bidirectional?extension refers?originally?located in the?mid-range?product market enterprises to master the?market advantage,?decided to?product categories?in the next two?direction,?one hand to increase?the high-end products,?on the other hand,?the increase of?low-grade products,?expanding market?position. To H