原创力文档- 1、本文档共12页，可阅读全部内容。
- 2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
- 3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
查看更多
TheEvolutionofWeMediainChinaTheEvolutionofWeMediainChina
(ChineseVersion)
1
In2003,Americansfirstcoinedthephrase?°wemedia?±.
In2005,blogfirstemergedandbecamequitepopularinChina.AmongdifferentChinesetranslationversions,mostpeopleagreedtouse?°Boke?±torefertoblog.Blogwasthesecondtypicalwemediaafterpersonalwebsites.Intheheydayofblogsin2008,thereweremorethan100millionbloggersacrossChina.
In2009,SinaWeibowasfirstlaunchedandsoonbroughttotheveryforefrontofpublicattention.SinaquicklyturnedWeibointooneofthemajorInternetsocialnetworkingsitesinChinabymeansofitshugeinfluenceasamediagiant.ThedevelopmentofSinaWeibopeakedin2011.Atpresent,althoughit?ˉsalreadynotthegoldendays,Weibo,thethirdtypicalwemediaafterblog,stillhasover60millionactiveuserseveryday.
In2011,TencentWeChatwasfirstlaunchedasaninterpersonalcommunicationtool.Thenextyear,however,TencentaddedpublicaccountservicetoWeChat,attractingtensofthousandsofcompanies,organizationsandindividualstoopentheirownpublicaccountonWeChat.Inasense,WeChatpublicaccountservicehasbroughtblogbacktolife.Uptillnow,therearealreadyover8millionpublicaccountsonWeChat,thatistosay,every160Chinesehasapublicaccountonaverage.Also,amongallthepublicaccounts,quitealargenumberofthemarerunbyindividuals.TheseaccountsfurthergetintogroupssuchasYemaFinanceGroup,HunshuiGroupandalsoJMedia.
Ifwemediadatesbackto2005whenblogfirstappeared,thenChina?ˉswemediawouldbealreadytenyearsold.However,ifwemediadatesbackevenearliertopersonalwebsites,thentwentyyearshavealreadypassedby2014(thoughpersonalwebsitesinearlierdayscannevergarnermillionsofviews).ThedevelopmentandspreadofwemediapeakedwhenWeChat?ˉspublicaccountservicewaslaunched,whichhelpedfosterallkindsofbusinessmodels.
2
Infact,WeChatpublicaccountservicewaslaunchedin2012(morespecifically,onAugust,23rd).Atthattime,onlyasmallamountoforganizationsandcompaniesopenedtheirtrialpublicaccount.Moreover,itstexteditor,tobehonest,isquitesimple,even?°primitive?±comparedtoblog?ˉs.Yet,bytheyear2013,anincreasingnumberofpeoplebecameawareofthehugepotentialofWeChatpublicaccount,regardlessofitscompar
文档评论（0）