浏阳市田家炳实验中学英语陈旺轩教学课件模块4第一单元_Welcome_to_the_unit.pptVIP

Public service advertisements (PSAs) PSAs are often run for free, and are meant to educate people about health, safety or any other problem which affects public welfare. Purpose: to teach us and help us lead better lives. Commercial advertisements or PSAs?  make people believe they are telling the truth, sometimes by tricking us * Obey your thirst． 服从你的渴望。 Just do it. 只管去做。 Sprite (雪碧） Nike（耐克） What does it advertise? Welcome to the unit 浏阳市田家炳实验中学 陈旺轩 Where can we find ads (advertisements)? Almost everywhere. For example,on billboards,on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc. TV advertising Bus advertising Internet advertising Newspaper advertising Outdoor advertising On billboards banners What is an advertisement? What is an advertisement? (definition) advertisement a good way to ____________________________ a good way to ____________________________ sell products or services make people aware of social problems. children Look at these advertisements. Who are they aimed at? film lovers music lovers pet owners travellers public-interest ad Types of advertisements Commercial advertisements A commercial advertisement is one which someone has paid for to advertise a product or service Purpose: to promote a product or service. This poster is a commercial advertisement. It offers the airline service. It uses “I love to fly with Oxlin Airlines”. Taking airlines is a fast way to get to another place. In this way much of time can be saved. Poster 1 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 Taking drug is harmful both to the people who take dr