乐器展会 模板.docVIP

中文09级2011年小学期 文化创意产业（会展策划）实训 第十二组 （共6人） 组 长： 组 员： 目录 展会简介 展会背景···························································································································4 展会描述···························································································································4 展会日程···························································································································4 展会特点···························································································································5 会展项目策划 一．展会基本信息······················································································································5 二．展会规划·······························································································································6 招商计划······················································································································6 招展计划······················································································································6 宣传推广计划··············································································································6 三．展会进度安排·······················································································································6 前期准备······················································································································6 宣传阶段······················································································································6 展位划分······················································································································6 第三章 展会项目立项可行性研究报告 一．市场环境分析·······················································································································7 二．市场调研·············································································································