苏宁电器电子商务网站研究论文.docVIP

《电子商务概论》读书报告 苏宁电器电子商务网站分析 学校 ：东华理工大学高等职业学院 姓名：陶敏 学号：201140130115 指导老师：吴志强 摘要: 随着互联网时代的到来，电子商务这一新的商务模式应运而生，并从诞生之初便显示出强劲的发展势头。在家电领域，电子商务发展同样迅速，其中以国美、苏宁为龙头的电器零售行业率先建立了自己的电子商务系统，以期先于对手抢占市场。苏宁作为国内最早设立家电卖场连锁的企业，面对这场互联网革命，反应迅速，其电子商务前台——苏宁网上商城已投入运营。电子商务建设是一个庞大的工程，需要开展多方面工作。在这篇论文中，笔者将从电子商务的前台，即网站的角度，从网页设计风格、功能设计、网站创新、与用户之间的互动的方面来探讨苏宁电器的电子商务规划。关键词：苏宁电器，网页风格，功能设计，创新与互动Abstract: With the approaching of Internet Age, we are witness the storic moment that E-Commerce borning to carter for this age and burgeons at beginning. In the field for sails, Electronic Commerce prompt as the same: especially Guo Mei and Su Ning, who lead a prominient role, advanced ahead than any other in purpose to control a marketplace with the phase first in the opponent. Su Ning as a paragon in facing this Internet revolution have a swift response: whose Electronic Commerce proscenium Su Ning has worked regular and effective. That Electronic Commerce is a complicated project , needs to perfectize in long-term. In this thesis, the author take the perspective from the Electronic Commerce proscenium: be that the website angle , secondary Web page design that style , function design , website are innovative, and Electronic Commerce coming to discuss Su Ning electrical equipment the interactive aspect between the consumer plans. Key words: Su Ning Electrical appliances Company , Web page style, Function design, Innovative and each other move 目录 一、苏宁电器的简介…………………………………………………… 1、苏宁电器的背景…………………………………………………………… 1.1苏宁的规模与荣誉苏宁的经营理念………………………………………………………………… 2、苏宁电子商务的发展……………………………………………………… 2.1互联网时代下的挑战苏宁建设电子商务……………………………………………………………………………………………… 1.1交易前的准备………………………………………………………交易磋商……………………………………………………………签订合同与办理手续………………………………………………合同的履行和支付过程……………………………………………个人消费者的购物过程…………………………………………………………………………………………………… 1、网页风格与功能设置………………………………………………………苏宁网站的风格特点…………………………………………………海尔网站特点…………………………………………………………国美网站体验…………………………………………………………三大网站的比较………………………………………………………支付功能与订单处理苏宁在支付功能上的缺陷……………………………………………订单处理