高三英语Unit5(I)ADVERTISING知识精讲 人教版.docVIP

Unit5(I)ADVERTISING知识精讲 一. 本周教学内容 Unit 5（I）—ADVERTISING 二. 知识总结与归纳 1. The development of radio, television and other media has gone hand in hand with the development of advertising. 广播电视和其他大众传播媒体的发展是与广告发展同步的。 hand in hand：手拉手，密切关联的，连在一起地 High unemployment and high crime often go hand in hand. They sat down, close together, hand in hand. 有关hand的一些短语： by hand：用手；手工地；in hand：手头上用……；at hand：在手边；at first hand：直接地 go with：与……同行；与……相配 Her hat goes well with her dress. Shall I go with you ? 2. Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products. 广告的拥护者说广告通过高质量的产品介绍帮助消费者作出明智的选择。 informed：在这里表示“有事实根据的，了解情况的；有知识的，明智的” The news is from informed sources. Accurate weather forecast can help people make an informed decision on outing. 3. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it. 另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更加愉快。 accuse sb. of sth.：指控／指责某人…… He was accused of being a spy. He accused me of neglecting my duty. 注意比较另一个表达：charge sb. with sth. ：控告……；指责…… The driver was charged with speeding. They charged him with dishonesty. 4. By introducing a brand name to potential customers, and by associating the product with the customers’ needs, companies are able to influence the choices customers make. 通过给潜在的顾客介绍一种品牌和把产品与顾客的需要联系起来，公司能够影响顾客的选择。 associate ….with ….：与……有联系；参与；与……有交往 The people with whom Mr. Smart associates are all highly respectable. I don’t want to be associated with that affair. associate：还有“联想；联系”的意思 The doctor was always associated in the child’s mind with injections and pains. 5. Customers see so many ads every day that advertisers must work hard to get their message across. 消费者每天看到如此大量的广告，因此广告商必须使出浑身解数使消费者明白他们的意图。 get …across ：通过；使……被理解 He found it difficult to get his Chinese humor across to an English audience. The bridge was destroyed, s