高中英语第三册(全一册)Unit5 Getting the message-Integrating skills1 ppt.pptVIP

Advertising is a _____________ industry. It has gone ______________ with radio, television and other media. However ,people ______ to ads in different ways. Defenders think ads are useful and helpful and help _________ make informed _______ But critics _______ companies ______ using ads to mislead us. Advertising influences customers’ choices by introducing a ______ name and _________ products _______ customers’ needs. There are so many ads for customers, so advertisers try to _____ their message _______ by ___________ their emotions. Ads help companies and ________ in a variety of ways. They can help companies increase sales and _________ the prices. Meanwhile, they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare _______, functions and costs. Some governments name their spokesman or _________ to make people _____ of their ______problems and policies. Customers should ______ themselves by _______ an eye _____ for bad ads, distinguishing between fiction and facts and making good choices. 8． Poetry in motion， dancing close to me． 动态的诗，向我舞近。（丰田汽车） 10．To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒 11. Just do it. 只管去做。（耐克运动鞋） 12. Ask for more. 渴望无限。（百事流行鞋） 13. The taste is great. 味道好极了。（雀巢咖啡） 14. Feel the new space. 感受新境界。（三星电子） Reading DiscussionThink of a list of products and company names. Discuss why the names were chosen. Eg. Clean and clear Head and shoulder Playboy Soft Gold lion safeguard Language points differ from : be different from Chinese differs greatly from Japanese in pronunciation. This method is different from that one. The two cars are different in color. Homework Read the passage on page182 : Planning an advertising campaign * Unit5 Extensive reading Words that sell Review the text highly developed hand in hand react consumers choices. accuse of brand ass