旅游学概论第二章旅学概论第二章.doc

Chapter 2 The Rise and Evolution of Tourism 第二章 旅游的兴起和演变 I Differentiate the Grand Tour and modern mass tourism区分“大旅游”与现代大众旅游的不同之处 Explain the reasons why Thomas Cook is regarded as the “father of early modern tourism” 解释托马斯·库克为什么被称为“近代旅游之父”的原因 Ability goals: 能力目标 Case study: 案例分析：马罗卡岛的大众旅游 Reading Box: 阅读分析：Thomas Cook托马斯·库克 II Emphasis and difficult points ( 教学重点、难点) 知识要点 掌握程度 相关章节 definition of mass tourism大众旅游的定义 重点掌握 本课文与第1单元、第3单元、第5单元、第7单元、第10单元、第12单元、第13单元、第15单元相关内容有联系。 disposal income and disposal time可自由支配收入和可自由支配时间 重点掌握 The Grand Tour“大旅游” 一般了解 The Industrial Revolution工业革命 重点掌握 development of tourism sectors旅游产业的发展 重点掌握 package holidays包价度假 一般了解 inbound and outbound markets 入境和出境旅游市场 一般了解 III The arrangement of this chapter (教学安排) （ 4 课时） Chapter 2 The Rise and Evolution of Tourism (4 periods) definition of mass tourism大众旅游的定义 1 period disposal income and disposal time可自由支配收入和可自由支配时间 The Grand Tour“大旅游” 1 period The Industrial Revolution工业革命 development of tourism sectors旅游产业的发展 1 period package holidays包价度假 inbound and outbound markets入境和出境旅游市场 1 period IV The teaching method of this chapter (教学方法) 讲授、头脑风暴、案例分析 V Major teaching points of this chapter(教学要点) 1. Introduction 1.1 What is mass tourism? Mass tourism is the product of mass leisure. It refers to the large-scale packaging of standardized leisure services that are sold to customers at fixed prices. The main feature of the mass tourism is standardization. It provides a package tour that covers transportation, accommodation, guides, food and other goods and services. The travel is pre-paid, based on a strict time schedule, and the price is affordable because of the cheaper cost created through large customer volumes. 1.2 Conditions for appearance of mass tourism Disposable income Disposal time Accessibility Travel regulations Hospitality industry 我国学界将人类旅游活动在产生和发展过程中大体分为以下三个阶段： 19世纪40年代以前 古代旅行阶段； 1840年－第二次世界大战 前近代旅游阶段； 第二次世界大战后