中国人赴印度旅游的现状分析及思考.docx

中国人赴印度旅游的现状分析及思考[摘要]在现代社会生活中，旅游活动已成为人类物质生活中一个重要的组成部分，是人类经济、文化、政治等方面交流的重要活动之一，并为增进国际间、民族间、地区间相互了解和相互交往打下了良好的基础。印度作为世界四大文明古国之一，因其具有丰富的自然和人文景观而吸引着来自世界各地的游客。中国和印度是世界上两个最大的发展中国家，两国在政治、经济、文化上的交流日益频繁，旅游活动作为重要交流媒介在两国关系发展中起着重要的作用。本文将对近年来中国人赴印度旅游的现状进行调查分析，并从中找出印度旅游业发展的优势和不足，最终试着提出吸引中国游客赴印度旅游的策略，以期更好地促进印度旅游业的发展，为中印两国的友好合作与交流做出贡献。[关键词] 印度旅游；现状分析；现状思考；优势与不足；吸引策略Analysis and thought on the present situation of Chinese tourists’ traveling to India[Abstract]In contemporary social life, travel has been an essential part of human material life. Meanwhile, as an important interchange activity in the field of economy, culture and politics, travel lays a solid foundation for the communication between different nations, races and regions. India, which is one of the four great countries of ancient civilization, attracts tourists all over the world with its abundant natural and cultural landscapes. China and India are the two largest developing countries in the world. With the political, economic and cultural interchanges between these two countries becoming more and more frequent, travel as one of the major mediums plays a significant role in international exchange. In this paper, I will firstly make a research and analysis on the present situation of Chinese tourists’ traveling to India, and then find out the advantages and disadvantages of Indian tourism, finally I would try to put forward some strategies that could help India attract more tourists from China. This paper aims to promote the development of Indian tourism as well as to make contribution to the Sino-India cooperation and communication.[Keywords] Indian travel; Analysis on present situation; Thought on present situation; Advantages and disadvantages; Attracting strategies 0. 引言随着经济发展和社会进步，被誉为“21世纪朝阳产业”的旅游业在各国经济中的地位日益突出。世界旅游业的兴盛，为印度旅游业的发展提供了前所未有的机会。作为发展中的大国，印度历史悠久、地域广阔、人口众多，旅游业的发展条件得天独厚。印度政府高度重视本国旅游业的发展，目前印度旅游业已成为仅次于软件外包的第二大服务产业，其收入占印度GDP比重的6%，为印度提供了4，200多万个就业岗位，并带动了酒店、航空等相关行业的发展。【陈继辉：“印度半亿人靠旅游吃饭”，《环球时报》，2007年02月13日】近年来，印度入境