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NGA
State Policy Academy on Entrepreneurship
November 15 – 18, 2000
SLIDES OF
Los Angeles Times - USC Marshall School
1998 Southern California Business Climate Survey
William B. Gartner
Simonsen Chair in Entrepreneurship
Lloyd Greif Center for Entrepreneurial Studies
Bridge Hall One
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0801
Phone: 213-740-0648
Fax: 213-740-2976
E-mail: wgartner@marshall.usc.edu
Los Angeles Times – USC Marshall School
1998 Southern California Business Climate Survey
Summary of the Results
The purpose of the study was to reflect the views and concerns of small business establishments operating in six Southern California counties: Los Angeles, Orange, San Diego, San Bernardino, Riverside and Ventura. The primary goal of this research was to develop a database of information on Southern California small businesses that could be used for the creation of a series of articles in the Los Angeles Times. A series of articles on small business issues was published in the Los Angeles Times on September 23 and 30, and October 7 and 14. If you would like copies of these articles, please send an email to: wgartner@marshall.usc.edu
Southern California small businesses are optimistic about the future. Over 57% of the owners surveyed estimate that their businesses will have increases in sales during the next 12 months.
The major problems facing Southern California businesses were primarily focused on taxes, regulation, and the availability of resources (skilled labor and capital). Small business owners indicate that all levels of government are not responsive to their needs. From the comments received, one notes that this is an attitude on the part of small business owners of being helpless and angry that the federal, state, county and city governments fail to respond in solving the major problems confronting them. Our findings suggest that businesses in all six countie
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