DevelopingaViableBusinessModel.pptVIP

Developing a Viable Business Model Agenda Overview Aligning with Objectives Elements of a Viable Business Model Process of Building Viable Plan Wrap-Up Viable Business Model A sound and compelling Business Plan should include: Assessment of Market Identification of Customer Segments Description of Key Buyer Values Assessment of strengths weaknesses of Competitive Alternatives Clear Distribution Strategy Assessment of Risks 5 year Financial Pro-formas including Cash Flow Model, Income Statement, and Balance Sheet Detailed Description of Management Team Clear Exit Strategy with Potential buyers identified Viable Business Model A sound and compelling Business Plan should include: Assessment of Market Identification of Customer Segments Description of Key Buyer Values Assessment of strengths weaknesses of Competitive Alternatives Clear Distribution Strategy Assessment of Risks 5 year Financial Pro-formas including Cash Flow Model, Income Statement, and Balance Sheet Detailed Description of Management Team Clear Exit Strategy with Potential buyers identified A Story that makes sense Align Business Model with Objectives What are you trying to accomplish with this plan? Win the Competition? Pass a Class? Start a Business? Make a living? Fame Fortune? Make a difference? Learn? Invention = Innovation Good Plan = Winning Plan = Good Business Model = Successful Business Good Business Model = Big $ A Plan = The Answer A Compelling Story needs to cover the key elements … … And it needs to fit together logically Key Element: Defining Market Need Begin with the need not the product or service Key Element: Alternatives How is need being satisfied or addressed today Key Element: Meeting Needs How will your product / service meet identified needs? Why it is better than alternatives from the customer’s perspective? What will compel them to buy? Key Element: Go to Market Is there alignment with the other elements? Why is the plan (the distribution channel