第18章国际定价解析.pptVIP

* The battle between Procter Gamble and Kimberly-Clark is bringing Pampers and Huggies, respectively, to places they have never been, forcing down diaper prices worldwide, and expanding the global market for disposable diapers. A battle in Brazil between the two giants gives an interesting glimpse of the global markets of tomorrow. The real war started when lower prices became so attractive that consumers, who otherwise could not afford diapers, came into the market. As prices continued to drop, the market grew; that attracted more producers, which were mostly small, local Brazilian com