旅游者信息权力的行使及其效应研究.docxVIP

旅游者信息权力的行使及其效应研究中文摘要伴随互联网信息时代的到来，旅游者信息权力的重要性日益凸显出来。尤其是信息和权利使用的范围，在旅游风景地区产生的影响也愈发扩大，不容忽视。随着时间的推移，各地旅游界都认识到信息的重要性。在加大旅游开发的同时，不断融合各类信息资源，实现传统营销方式和网络信息营销方式的相结合。通过对已有文献资料的查阅，可以发现多数文献资料的研究集中在旅游地网络舆论可靠度方面，分析论述信息权力行使的方式和因素的研究文献寥寥无几。本文对旅游者信息权利的研究主要分四个方面：一是分析论述相关文献资料，通过对网络声誉和旅游声誉等方面的文献的分析论述,确定本文研究的方向同时，也为后文信息权利的研究做好铺垫。二是对旅游市场进行透析，主要从旅游者的对目的地的评价、旅游地发展现状和旅游消费者增权现状三个方面出发，以此对旅游业的发展环境进行分析。三是旅游者信息权力行使的影响研究，通过实地的问卷调查来完成基础数据的统计，然后对各个影响因素对于旅游者信息权力的行使影响权重进行科学计算，从而实现对旅游者信息权力行使的发展状态。四是来系统研究旅游者信息权力的效应，包括对旅游者、旅游产品供应者以及旅游产品分销渠道等多方面的效应影响，从而是实现对当前旅游业发展状态的准确掌握，方便旅游业后续的发展。关键字：旅游，信息权力，行使，效用AbstractWith the advent of the Internet information age, information on exercise of the power of tourists in the tourist destination image management, market dynamics control , many aspects of crisis management and customer relationship management to produce an increasingly important impact on the tourism destination. Tourism academics and businessmen have come to understand the network marketing destination marketing system integrated into the importance and urgency. But the fact that domestic and foreign research , research and more gathered in the tourist destination network reputation credibility problem , there are few studies specifically for the form factors tourist information and the exercise of power . Contents of this paper is divided into the following parts: First, the existing literature abroad comments . Through a network of domestic and international tourism reputation and word of mouth marketing and other related literature reviewed, to lay the theoretical foundation for the study of the power of information in this article . Second, the current status of the tourism market analysis, including tourists travel demands , business development status and the development of tourist information empowerment of tourism enterprises to accurately locate the current environment for the development of tourism. Third, the influence of tourist information on the exercise of power , through field survey data