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UNLEASHING THE KILLER APP – DIGITAL STRATEGIES FOR MARKET DOMINANCE By Larry Downes and Chunka Mui Published by the Harvard Business School Press There are few books that I recommend reading from cover to cover. This is one such book. I will share the insights that I have gained from reading this book in the hopes that they will also benefit your business. INTRODUCTION – pg. 4 “A killer app is a new good or service that establishes an entirely new category and, by being first dominates it, returning several hundred percent on the initial investment. The personal computer, elect