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Outline What is ‘sustainability’? Factors of sustainability and its measurement Reporting sustainability Importance of sustainability proposition Elements of a successful pitch Top 5 indicators for sustainability in industry * * Olenyi, Based on interviews, comparative study. Forthcoming Preliminary results*, certification and labelling Of the low percentage of certified biofuels, social criteria play a minor role Industry representative priorities on environmental, not social aspects Sustainability attitudes and certification might follow media hypes and stakeholder pressure instead of scientific priorities (e.g. biodiversity seems underrepresented) * S. Olenyi, Based on interviews and public survey, comparative study. Forthcoming Reporting sustainability /resourcelibrary/G3.1-Quick-Reference-Sheet.pdf 50 criteria with indicators on how to measure 98-07/ 98-07/ Outline What is ‘sustainability’? Factors of sustainability and its measurement Reporting sustainability Importance of sustainability proposition Elements of a successful pitch Sustainability: a major player? Sustainability is a complex issue High level of uncertainty and difficult to measure Hence: Perceptions can be major show-stopper Examples are: Barendrecht CO2 storage and discussion on biofuels blending rates in biofuels Risk of innovation and investment! Trust is a large component Example from NGO Oxfam Novib Practice: Sustainability criteria, such as Cramer criteria not used by politicians and companies Agreements incl RSB only marginally implemented Volume of advanced (2nd generation) biofuels disappointing Climate effect worse than expected ACTION! Oxfam Novib: started campaign* “EU Biofuel target could feed 127 M people!” * Challenges on policies: public support What do we know about support? Microsociety 2030: a public qualititative study (NL) 4 Public meetings with lay panel (2012-2013)* Biobased = unknown to public ++ association; but coloured by (partial) influences Bio