毕业论文—商业集群中购物中心分析以北京金源购物中心为例.doc

【摘要】 随着我国商业集群的不断发展，经济的高速增长，居民的消费水平的显著提高，城镇化进程的加快，道路交通的完善，私家车的普及，人们在购买商品时，越来越注重购物环境。随着商业集群的迅猛发展，购物中心逐渐受到开发商与投资商的青睐，成为商业集聚的主要形式之一。购物中心作为一个商业集合体，集购物、娱乐、休闲于一身。已然成为城市商圈的主力军。购物中心作为时下我国兼具规模经济优势、各业态之间的互补优势、全方位的综合性服务、吸引大量客流等诸多优势的一种商业形态。由于对我国购物中心缺乏系统的研究，同时，商业地产开发商缺乏专业的开发管理经验。导致我国的购物中心发展极不均衡，既有失败的案例，又有成功的经验。 本文首先介绍商业集群的含义，对于其概念加以界定并对我国商业集群的发展和现状作简要说明。接着介绍购物中心的定义，并针对购物中心在我国经济中的作用进行分析，探讨我国购物中心发展遇到的问题，并结合北京金源购物中心案例，针对存在的问题，找出适合的发展方向。得出相应的结论。 本文将根据我国现阶段商业集群现状以及购物中心发展问题， 购物中心对促进经济增长的贡献， 展开分析,探索研究适合我国购物中心的发展策略是极其重要，对购物中心在我国健康的发展,是十分重要而急迫的。 关键词：商业集群；购物中心；居民；GDP；消费；选址；管理；主题 【Abstract】 With the continuous development of Chinas commercial clusters, rapid economic growth, peoples consumption levels significantly increased, the acceleration of urbanization, the improvement of road traffic, the popularity of self-driving people to buy goods, more and more emphasis on shopping . With the rapid development of business clusters, shopping center developers and investors are increasingly popular, becoming one of the main forms of business concentration. Collection as a commercial shopping center, shopping, entertainment and leisure in one. The city business district has become the main force. Shopping in China nowadays as both economies of scale, complementarities between the various formats, a full range of integrated services, attracting a large number of passenger traffic, and many other advantages of a commercial form. Because of the lack of a systematic study of Chinas shopping center, at the same time, commercial real estate developers, the lack of professional development and management experience. Chinas leading shopping center development is highly uneven, both the case of failure, there are success stories. This paper describes the meaning of business clusters, to be defined for the concept and development of our business clusters and a brief description of the status quo. Then introduce the definition of shopping center and shopping center for Chinas economi