咨询面试系列A.T.Kearney案例分析.docVIP

Firm: A.T. Kearney Case Number: Case setup (facts offered by interviewer): Your client is a manufacturer of bicycles They have been in business for 25 years They manufacturer and sell three categories of bicycles: Racing bikes: High end, high performance bikes for sophisticated cyclists Mainstream bikes: Durable, but not overly complicated bikes for everyday riders Children’s bikes: Smaller, simpler versions of their mainstream bikes for children Profits at your client have decreased over the past five years Question: What is driving the decline in overall profits? What recommendations m