ppt课件-krm8chapter11-location-washburnuniversity.pptVIP

Location How Location  fits the Operations Management Philosophy BMW In the late 1980’s fluctuating exchange rates and rising costs convinced BMW that it was time to consider operating a new production facility outside the European borders. A “blank page” approach was used to compile a list of 250 potential worldwide sites. Analysis pared the list down to 10 options; a location in the United States was preferred due to its proximity to a large market segment for BMW’s automobiles. BMW spent 3 1/2 years considered the labor climate, port and road access, geographical requirements and constr