VI设计论文转.docVIP

VI设计论文转 VI设计论文 目录 中文摘要..................................................................................1 外文摘要..................................................................................2 论文正文 引言......................................................................................3 一、了解VI设计的重要性....................................................................3 二、如何做好VI设计........................................................................3 三、制作VI设计的过程......................................................................4 四、想象VI设计的影响......................................................................4 五、怎样很好的运用VI设计..................................................................5 结束语....................................................................................6 参考文献..................................................................................7 谢辞......................................................................................8 设计说明书（论文）中文摘要 摘要 VI设计中的审美追求潜移默化地影响着现代企业广告设计思想，而企业广告设计的思想反过来又影响着VI设计的审美观念。本文论述了VI设计在现代企业广告设计中的制作。指出作为外来的企业广告，在设计者的作品中，时时流露出VI设计潜移默化的影响。分析这些影响，肯定某些积极的因素，将会有助于发展中国特色社会主义的企业广告设计。 关键词 VI 制作现代 企业广告设计 影响 毕业设计说明书（论文）外文摘要 Abstract: The traditional Chinese aesthetics of aesthetic pursuit imperceptibly influence the thinking of modern advertising poster design, advertising and poster design thinking in turn affect the traditional concept of national aesthetic. This paper discusses the concept of the traditional aesthetics in the design of modern advertising posters expression. Bills that as a foreign art, the designers works in China, always showing the traditional aesthetic concept imperceptible influence. Analysis of these effects, certainly some positive factors will contribute to the development of socialism with Chinese characteristics poster art. Key word: VI Advertising Poster Design Impact 设计说明书（论文）中文 浅谈VI设计制作与影响 引言 当我选定这个课题时，我心里想到：在我国，广告有着悠久的历史。战国时“矛与盾”的口头广告------“韩非子”中所描述的“悬帜甚高”中的“望子”；两宋时期伴随着印刷雕版而产生的“传单”等