分销渠道现及其发展趋势浅析.docVIP

分销渠道现状及其发展趋势浅析 分销渠道现状及其发展趋势浅析　 摘 要 分销渠道是企业的宝贵资源 而目前 许多企业的分销渠道成为其进入市场的障碍 制约了企业的健康发展 亟待改善 科学技术的日新月异使现代企业处于不断的创新与变革之中 传统的销售模式正受到挑战 企业必须用一种全新的方式来思考分销问题　　全文共分三部分 第一部分为基本理论部分 第一章 第二章指出论文选题的重要性以及该篇论文研究的主要内容 并介绍了相关基本概念与原理 第二部分为对比分析与实证研究部分 第三章 第四章 第五章 在对联想 方正 长城 大众等国内公司以及对美国三大汽车公司等国外公司进行市场调查的基础上 针对国内外企业分销渠道进行了系统的分析 采取从一般到特殊 从国外到国内 从单体解剖到对比研究 从理论探衬到实证分析的方法 论述了国内外企业分销渠道现状及其发展趋势 最后针对未来社会的发展趋势 着重对网络分销进行了较为详细的分析 第三部分为结论部分 作为前文研究的总结 为国内的分销渠道发展提出几点意见和建议 希望能为推动分销渠道的理论研究做出一点贡献　 　关键词 分销渠道 分销商 国际互联网 网络营销 ANALYSIS OF DISTRIBUTION CHANNEL’S SITUATION AND DEVELOPMENT TENDENCY ＡＢＳＴＲＡＣＴ　 Distribution channel is a kind of valuable capital to the enterprisebut nowadays channels of many enterprise have to be the obstruction ofit’s development must to be changed right now. Because science andtechnology change quickly distribution system must be considered withnew way in this innovation age. In follows three parts are enclosed: Part one Chapter 1 and 2 is the part of preparedness point out theimportance of the thesis and the relevant theoretical principle. Part twoChapter 3 to Chapter 5 is the demonstration analysis and comparisonstudy based on spot and online investigation in typical relevant enterprisesuch as Legend Fangzheng Great wall Co. and the largest threeautomobile Co. of American. It seeks to the current state anddevelopment tendency of manufacturers’ distribution channel speciallyanalyses the distribution channel system in network society in theforesight. In this process it analyses the distribution channel ofmanufacturer on both single and general in systemic way. The discussionand contrast deal with both the enterprise at home and abroad to it’spractical significance. Part three is a conclusion of thesis gives forthsome constructive suggestion to the domestic manufacturer. Based onmarketing ideology and case analysis we have some novel ideas in thedevelopment and innovation of distribution channel.KEYWORDS: Distribution channel Distributor Internet Onlinemarketing