ppt课件-chapter11 executive informationand support systems（chapter11执行官informationand支持系统）.pptVIP

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ppt课件-chapter11 executive informationand support systems（chapter11执行官informationand支持系统）.ppt

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Chapter 11: Executive Information and Support Systems DSS have been rarely used by top executives Why? What are the needs of top executives? What is needed in computer-based information systems for upper management? Unique MSS Tools Executive Information Systems (EIS) Executive Support Systems (ESS) and Organizational DSS (ODSS) Plus Client/Server Architecture (C/S) Enterprise Computing 11.1 Opening Vignette: The Executive Information System at Hertz Corporation The Problem High competition Keys to Success - Marketing and flexible planning Instantaneous marketing decisions (decentralized) Based on information about cities, climates, holidays, business cycles, tourist activities, past promotions, and competitors and customers behavior Must know competitors’ pricing information The Problem - How to provide accessibility to this information and use it effectively The Initial Solution: A Mainframe-Based DSS (1987) Later: The Executive Information System (EIS) in 1988 PC-based front-end to the DSS Commander EIS (Comshare Inc.) Tools to analyze the mountains of stored information To make real-time decisions without help Extremely user-friendly Maintained by the marketing staff Continuous upgrades and improvements Conformed to how Hertz executives work Implementation and acceptance were no problem System allows Hertz to better use its information and IS resources 11.2 Executive Information Systems: Concepts and Definitions Tool that can handle the executives’ many needs for timely and accurate information in a meaningful format (DSS In Focus 11.1) Most Popular EIS Uses Decision making (by providing data) Scheduling (to set agendas and schedule meetings) Email and electronic briefing (to browse data and monitor situations) (Table 11.1) Majority of personal DSS support the work of professionals and middle-level managers Organizational DSS support planners, analysts, and researchers Rarely do top executives directly use a DSS Executive Information Systems (EIS)