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McCoy College of Business Administration (MBA Program) Why Assessment? We give grades don’t we? What is an Assessment Program? What can we do? How do we do it? Special thanks to Dr. Doug Eder and Dr. Kathryn Martell for much of the content in this presentation. The First and Only Goal: To teach for long-term retention of information and application to new situations --after Halpern Hakel Deep (expert) learning is a curriculum function. It is not a course function. Direct vs. Indirect Assessment Direct assessment acquires evidence about student learning and the learning environment: Exams, projects, logs, portfolios, observations Indirect assessment acquires evidence about how students feel about learning and their learning environment: Surveys, questionnaires, interviews, focus groups, reflective essays Whatever Assessment Is... ...It’s Multiple Measures Over Time. Why Assessment Won’t Go Away Limits on money Shifts in public view of Higher Education State laws and education standards Accountability to accrediting agencies to maintain operating credentials * * * * * Result: We must demonstrate quality of outcome and return on investment. Through assessment educators meet responsibilities to themselves, to students, and to the public. What is “Program-Level” assessment as specified by AACSB? The college or school must specify program-level learning goals for each separate degree program. Generally, such goals are anticipated for each degree, not for separate majors or concentrations within a degree. For example, the McCoy College offers a Bachelor of Business Administration (BBA) degree with defined majors in accounting, CIS, economics, finance, management, and marketing. A set of program-level learning goals for the BBA degree must be provided and assessed; goals for each major will not be required for AACSB program review accreditation. The MBA program has program-level learning goals reflecting graduate-level learning outcomes. Strongest Lin
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