论网络舆论的传播及引导.docVIP

目 录 摘 要 ………………………………………………………………2 前言…………………………………………………………………3 一、网络舆论传播的四个阶段……………………………………3 1.事件产生，扩散开始………………………………………3 2.广泛传播，持续升温………………………………………4 3.事件处理，平息民众………………………………………4 4.理性对待，深度评析………………………………………5 二、网络舆论传播的特点…………………………………………5 1.舆论主体的特性……………………………………………5 2.舆论客体的特性……………………………………………6 3.舆论沟通方式的特性………………………………………6 三、网络舆论传播的两面性………………………………………7 1. 网络舆论传播的正面作用…………………………………7 2. 网络舆论传播的负面作用…………………………………8 四、对网络舆论传播进行引导的必要性…………………………9 1．网络舆论的特点决定网络受众的构成决定网络舆论引导的必要决定引导的必要重庆工商大学 指导教师 徐建芳 【摘要：Abstract】：In recent years, has been in the practice of network media sprung up, and quickly to fill the gaps in the mainstream of the traditional media blank, dominate the public opinion a pattern, the current event hot spot in the network world spread quickly, widely diverse views on peoples thought and the development of the society formed some degree of impact on public opinion emergency means of transmission from the traditional newspaper to the way such as Internet TV is transferred, the emergence of a large events affect diffusion speed audience range new features in reality succession of public opinion makes the emergency network transmission mechanism of public opinion research become a pressing need to be solved problems so, this article network the generation of public opinion and characteristics of network spread of stage of the necessity of the method of guide led several aspects such as discussed the formation of the public opinion tried to network and how to realize the correct guidance of the public opinion of network, so as to through the theories and cases to analyze network public opinion in todays society play the positive effect and improve the improper use of public opinion caused by the negative effect 【Key Words】：etwork opinion Generate Feature Guide 前 言 舆论，是公众对于公共事务公开表达的具有影响力的意见.这是作为新闻舆论和网络舆论研究起点的定义。①但对于当今社会迅速发展的第四媒体——网络所引起的网络舆论得解释与定义确实纷繁复杂，至今尚未得出一个公认的明确定义。目前得到大众广泛认同的观点是：网络舆论是公众在互联网上公开表达的对某种社会现象或社会问题的具有一定影响力和倾向性的共同意见，这是对网络舆论在