Peopl and Color.ppt

Unit 2 People and Color 任务一Learn to Communicate 任务二 Text Learning 任务三 Exercises Reading Questions Why is color important to people? Because people associate colors with different objects and feelings and colors may be used in many ways. For example, businessmen may profit a lot if they can make full use of color; people may become more beautiful if they wear clothes in proper color. Text Structure Part One Introduction: The two groups of colors. Part Two People associate colors with different objects and feelings. (Para.3) People choose products by their favorite color. (Para.4～5) Color affects how an object looks. (Para.6) Part Three Conclusion: Color is very important to people. Text Understanding Paragraph 1 In general, people talk about two groups of colors: warm colors and cool colors. Researchers think that there are also two groups of people: people who prefer warm colors and people who prefer cool colors. Paragraph 2 Researchers do not know why people think some colors are warm and other colors are cool. However, almost everyone agrees that red, orange, and yellow are warm and that green, blue, and violet are cool. Perhaps warm colors remind people of warm days and the cool colors remind them of cool days. Paragraph 3 People associate colors with different objects and feelings. Red, for example, is the color of fire, heat, blood, and life. People say red is an exciting and active color. They associate red with a strong feeling like anger. Red is used for signs of danger, such as STOP signs and fire engines. Paragraph 4 Businessmen know that people choose products by color. They want to manufacture products that are the colors people will buy. For example, an automobile manufacturer needs to know how many cars to paint red, how many green, and how many black. Good businessmen know that young people and old people have different color preferences, as do men and women. Paragraph 5 On the whol