移动广告在企业运营中的应用.docVIP

本科毕业设计（ 论文 ） 题 目：移动广告在企业运营中的应用 学 号：　　 20113440757 　 　 姓 名：　　　袁冬颖 　 班 级：　　 11商务S1 专 业：　　　国际商务 　 学 院：　　　经济管理 入学时间：　　　2011年9月 指导教师：　　　姚莉 　 日 期： 2013年05月24日  毕业设计（论文）独创性声明 本人所呈交的毕业论文是在指导教师指导下进行的工作及取得的成果。除文中已经注明的内容外，本论文不包含其他个人已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中作了明确说明并表示谢意。 作者签名： 日期： 移动广告在企业运营中的应用 摘要 相对于国外移动广告的发展，我国移动广告还处于成长阶段。本文通过分析移动广告与传统广告之间的差异，发现移动广告这个新兴的产物是未来发展的趋势之一。国内外在移动广告发展现状的差异，可使我们充分意识到我国在移动广告方面的缺陷和不足，结合移动广告在企业中碰到的障碍，并借鉴国外发展方式和现状，本文提出了我国发展移动广告的建议和对策，希望有助于相关行业的发展。 关键词：；；Mobile Advertising in the Application of Enterprise Operation ABSTRACT As Chinas economy development and technology innovation, the large-scale application of intelligent electronic products make the 3G technology become an indispensable part of our life. Mobile advertising is the product of 3G era arises at the historic moment, while a variety of mobile ads to users life increased a lot of fun and it is more convenient for users to know information of life. In China the development of mobile advertising relative to foreign countries can be in a growth stage. The article analyzes the differences between the mobile advertising and the traditional advertising so as to understand that the new product is the tend of future development. Differences in mobile advertising development present situation at home and abroad, it can make us fully aware of defects and the insufficiency in the mobile advertising in China. Combining the hurdles in the mobile advertising in the enterprise, and drawing lessons from foreign development mode and the status quo, this paper puts forward suggestions and countermeasures for the development of mobile advertising in China, in the hope of contributing to the development of related industries. Keyword：；diversificationthe development of current situation 目录 一前言………………………………………………………………（一）研究背景与意义……………………………………………………………（二）国内外研究现状简述………………………………………………………二………………………