【市场营销英文版】Positioning and Competition.pptVIP

Positioning and Competition Positioning To effectively create and implement the best brand positioning strategies, one must pay close attention to the competition. Positioning Positioning, a definition: The act of designing a product and its image to occupy a distinct place in the mind of the target customer(s). A good brand positioning clarifies the essence of the brand, what goals that it will help the consumer achieve, and how it helps achieve them in its own unique way. The result of a good positioning is the creation of a “customer focused value proposition”. Positioning Positioning