期末复习电子商务(双语).docxVIP

E-business——A broader definition of EC, which includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization.Brick-and-Mortar organizations：old-economy organizations that perform most of their business off-line, selling physical products by means of physical agents.Virtual organizations: organization that conduct their business activities solely online.Click-and-mortar organization: that conduct some e-commerce activities, but do their primary business in the physical world.We can describe business model from two facets: Revenue models and Value proposition一、Revenue models：Description of how the company or an EC project will earn revenue.　SalesTransaction fees : based on the volume of transaction; levied per transactionSubscription fees（会员费）Advertising feesAffiliate fees（准入费）Other revenue sources：licensing fees（执照费用）二、Value proposition：The benefits a company can derive from using EC.Search and transaction cost efficiency Faster and more informed decision makingWider product and service selectionEconomies of scale and scopeComplementaritiesBundling together to provide more value than separatelyLock-inSignificant switching cost Network externality Novelty Creates value through innovative waysValue to customerLower priceConveniencePersonalization（人格化）Typical business models in EC1、Online direct marketing（网络直销）2、Electronic tendering systems (reverse auction—逆向拍卖、招标系统)：Model in which a buyer requests would-be sellers to submit bids, and the lowest bidder wins.3、Name your own price（反向定价）: Model in which a buyer sets the price he or she is willing to pay and invites sellers to supply the good or service at that price.4、Find the best price（→比价网站）5、Affiliate marketing(联属网络营销、网络联盟营销):An arrangement where by a marketing partner (a business, an organization, or even an individual) refers consumers to the selling company’s web site.6、Viral marketin