市场营销学第九章要点.ppt

* * What you should learn from Chapter 19? ?The problems associated with cultural stereotypes; ?How culture influences behaviors at the negotiation table; ?Common kinds of problems that crop up during international business negotiations; ?The similarities and differences in communication behaviors in several countries; * * What you should learn from Chapter 19? ?The problems associated with cultural stereotypes; ?How culture influences behaviors at the negotiation table; ?Common kinds of problems that crop up during international business negotiations; ?The similarities and differences in comm